Saturated Sectors: Finding Gaps In The Ecommerce Market

For investors and entrepreneurs, entering an Ecommerce industry that’s already booming can be a daunting task. We’ve researched the industries and nations that are on the up and where you new business opportunity may be for accepting payments online.

Top 10 Rising Ecommerce Countries

Countries	Overall Growth	Online Population (Millions)	B2C E-Commerce (USD Billion)	Average Online Spend (USD)
Indonesia	78%	103.03	$7.62	$228
Mexico	59%	72.95	$16.22	$819
Phillipines	51%	52.97	$1.60	$53
Colombia	45%	26.96	$5.20	$500
United Arab Emirates	33%	8.36	$5.10	$1,380
Vietnam	32%	48.35	$2.60	$55
Saudi Arabia	32%	21.96	$4.50	$625
Israel	31%	6.48	$3.60	$1,361
India	27%	456.25	$30.98	$265
China	27%	689.72	$865.00	$1,800

To put those numbers in some perspective the UK’s Ecommerce market is currently growing around 15% annually, with an online population of around 60 million people, who on average spend $4,023 annually, for a total market size of roughly $203 Billion.

Looking to start your own Ecommerce company? Then have a look at: 21 Top Ecommerce Platforms For UK Businesses: 2023 Comparison

Investor Opportunities

An industry can become overcrowded for both business owners and investors. We’ve compared the number of investors with the number of startups in a specific sector to where the opportunity lies.

Sectors	Average Valuation (Millions)	Startups	Investors	Startup to Investor Ratio
Medicine/Health	$4.50	21072	13559	0.64
Personal Care	$4.30	11877	1478	0.12
Fashion	$4.00	8069	1597	0.20
Travel	$4.10	4697	21956	4.67
Consumer Electronics	$4.90	2804	3960	1.41
Baby & Children	$4.10	2609	548	0.21
Video Gaming	$4.00	2307	21953	9.52
Alcoholic Beverages	$4.50	1019	2632	2.58
Pet	$3.80	1008	615	0.61
Furniture	$5.50	811	541	0.67
Grocery	$3.3	772	2578	3.34
Event Tickets	$4.00	688	22596	32.84
Home Care	N/A	153	536	3.50

Ecommerce Demand

Startups are often pioneered as a result of a demand for a service, such as merchant services. This demand can be represented through search trend data, which we’ve compared over the last year as well as revenue growth to show how these gaps in the market become quickly occupied.

Sectors	Search % Increase/Decrease YoY	Revenue Growth Rate (YoY)
Alcoholic Beverages	22%	32%
Restaurant Deliveries	95%	15%
Grocery	-2%	15%
Event Tickets	2%	13%
Furniture	-3%	12%
Travel	18%	11%
Pet	18%	10%
Personal Care	16%	10%
Baby & Children	14%	9%
Fashion	-7%	8%
Consumer Electronics	-22%	7%
Video Gaming	-7%	6%
Medicine/Health	0%	N/A
Home Care	-7%	N/A

Also see our guide to the 11 Best card machines in the UK for small businesses.

Sources:

• https://www.ppro.com
• https://www.digitalcommerce360.com/
• https://www.nielsen.com/uk/en.html
• https://www.statista.com/

Our Most Popular Guides

• UK Merchant Account & Credit Card Processing Fee Comparison
• How to Accept Card Payments Online, In-Store, & By Phone
• Payment Gateways In The UK: What You Need To Know
• Square Card Reader Reviews: UK Payment Fees & Pricing Compared
• SumUp Card Reader Reviews: UK Fees & Pricing
• Dojo Go Card Machine Reviews, Pricing & Fees
• Worldpay Reviews: UK Fees & Pricing
• Top 10 UK Direct Debit Bureau & Recurring Payments Companies
• Contactless Mobile Card Payment Readers: Which Is Cheapest?
• PDQ Machines: Cheap Chip & Pin Card Payment Terminals From £19
• 7 Best Mobile Card Readers With Built-In Receipt Printers
• Credit Card & PDQ Machine Rental Cost: Hire From Just £19
• Square vs Zettle Vs Worldpay & Sumup: Card Reader Comparison