Do you remember that iconic moment when Don Draper snapped his MacBook shut, leaned back with an energy drink and scrolled through the pictures in his iPhone Photos app? Of course not. Mad Men’s 1960s setting saved us from enduring yet another Apple product placement campaign. But if/when Mad Men gets a 1980s-style reboot in […]
You’ve just completed a session of online shopping, something that one in three people around the world do. Your digital cart is full of goodies and you’re ready to checkout — so how would you like to pay? Online shopping has taken off in the last twenty years, with an American survey revealing that over […]
Independent retailers are an essential part of the fabric of a commercial economy. The U.S. Chamber of Commerce estimates that around 31.7 million small businesses are active, accounting for 99.9% of America’s registered companies. Yet retail giants dominate the country’s retail landscape, with the 100 largest chain stores earning a combined $2.6 trillion in sales […]
Most businesses will need financial backing if they are to be successful. Investment can transform an ambitious startup idea into a viable product, allowing the company to upscale and grow. It also injects billions into national economies, improving a country’s financial health. As an example, business investment accounted for 10% of the UK’s GDP in […]
Brand love is a nuanced science. The internet age has cultivated a continuous three-way conversation between consumers, brands and the media, creating a volatile chemistry that can make or break a company’s name overnight. But while there are limits to the marketing awfulness that shoppers will accept, there is often truth to the adage that […]
