Adyen is an Amsterdam-based payment technology company that sells POS hardware and payment processing solutions for businesses worldwide. The company offers multiple payment options, including Tap to Pay for iPhone and Android devices.
Let’s learn more about Adyen’s tools and features, including the tap-to-pay payment method, prices, and transaction fees, before concluding with the company’s summary and online reviews.
Sections
Adyen Payment Solutions
Businesses can use Adyen’s payment services in the following industries:
- Digital (social, media, software, and gaming)
- Transportation and mobility
- Subscription (memberships, streaming, etc.)
- Retail shops (arts, accessories, apparel, groceries, electronics, etc.)
- Online marketplaces
- Hospitality (restaurants, quick service chains, bars, breweries, bakeries, bars, coffee shops, hotels, fitness centres, etc.)
Some of Adyen’s internationally renowned clients include the following companies:
- Booking
- Uber
- Wix
- Ebay
- Mango
- KLM
- Etsy
- Superdry
- Groupon
Now, let’s go through the tools and features of Adyen’s online payment services.
Online Payment
With Adyen’s cloud-based payment service, businesses can accept and process payments worldwide on the following devices:
- Laptops, tablets, and desktop computers: Businesses can use the online payment option on their eCommerce platform or create payment links that will lead their customers to another page where they can pay for the product or service they want to purchase.
- Smartphones: Adyen allows mobile app payments on React Native, Android, and iOS devices.
Online Payment Features
These are the main features of the online payment solution you can use on your mobile app or website:
Revenue increase: The cloud-based payment service helps businesses boost their sales revenue quickly, as customers can pay using most major credit and debit cards or digital wallets (Samsung, Apple, and Google).
In-depth insights: Businesses will receive data reports on their customers and sales revenue. The reports are automatically updated whenever Adyen processes a new transaction. The online software creates reports daily, and businesses can choose the timeframe of sales or customer information they’d like to see before downloading.
Multiple payment options: Adyen offers customers worldwide the option to use their preferred local types of payment.
Authentication security: The online software uses authentication security methods. This software assesses and monitors whether each transaction, regardless of the payment method used by the customer, can be risky for businesses and blocks or further verifies payments that seem like fraud.
Higher authorisation fees: Adyen optimises the fees and rates for authorisation, allowing businesses to make more money from each transaction. The online solution also decreases involuntary or unwanted churn, so customers can try to pay for the product or service multiple times when a transaction is rejected or declined.
Sales revenue recovery: Businesses can recover their revenue automatically whenever Adyen’s software rejects a payment or if the payment register is detached or disconnected from the card reader terminal.
Messaging: The online payment software allows businesses to send messages to issuing payment banks and updates Adyen’s accounts regularly.
In-Person
In addition to the online payment methods, Adyen offers an in-person option for payment processing. This feature allows businesses to sync all their hardware devices using the same POS with one single in-person platform. The setup is quick and straightforward, but in case assistance is needed, Adyen will provide technical support.
The in-person payment feature is used by many businesses that operate internationally, such as:
- Superdry
- Gap Inc.
- Lush
- Sonos
- Joe & The Juice
In-Person Payment Features
Streamline and optimise operations: Businesses can streamline and optimise all their finance, accounting, and IT operations from Adyen’s in-person payment dashboard.
Fast transaction speed: The transaction process is fast, and payments arrive in businesses’ bank accounts within 24 to 48 hours on business days.
Card terminal optimisation: Adyen’s in-person payment option can be synced and optimised with various debit and credit card readers, offering contactless and chip-and-pin payment methods.
API integrations: This payment feature supports external API integrations and can be connected to various types of electronic POS software solutions.
Easy-to-use dashboard: Businesses can see all of the tools and features and manage their sales revenue and configurations from the dashboard. All they have to do is log in with their credentials, and they’ll have access to it from any location worldwide.
Multiple locations: There’s an option to sync the in-person payment feature to hardware devices in various locations. This feature allows businesses to keep track of their sales revenue and customer data at multiple venues from one dashboard.
Loyalty cards and programs: Businesses interested in creating loyalty cards or programs can do so from the dashboard. This optional feature can help companies boost their customers’ engagement by offering various types of discounts or gifts.
Third-party plugins: Businesses can choose from multiple plugins for accounting, finances, delivery, eCommerce management, etc., created by Adyen or third parties. Some currently available third-party plugins are Adobe, SalesForce, Presta Shop, Oracle, Shopify, WooCommerce, Cegid, Spryker, etc.
Adyen’s Payment Feature for Subsidiary Platforms
Adyen’s in-payment feature can be installed on an already existing marketplace or website. It is supported in more than 33 countries worldwide and is available in 23 languages. To use this feature, businesses will have to create an Adyen account. Then, they’ll be able to process and track payments and manage goods and services from the dashboard.
Features
Personalised accounts: Customers can create personal accounts on a business’ website from which they can order and pay for goods and services. The accounts go through a process of verification and the users’ data is encrypted and protected with the help of Adyen’s encryption security.
Alerts: Businesses will get notifications on their Adyen dashboard whenever a user creates a new profile and proceeds to make an order. This feature is optional and can be switched off from Adyen’s dashboard.
Worldwide payment processing: Since this feature is available in more than 33 countries, businesses will be able to process payments from cards issued worldwide.
Local currencies: Customers can pay in their local currencies and preferred payment options (credit or debit cards and digital wallets).
Payouts: Businesses can schedule user payouts in advance from Adyen’s dashboard. They can also allocate payments and transfer them from one account to another.
Verification and security: This feature contains a verification tool that confirms the authenticity of users and keeps businesses’ accounts safe from fraud. This machine-learning tool identifies atypical user behaviours and unsafe payouts, minimising the risks associated with transactions and seller fraud.
PSD2 and PCI compliant: Adyen’s services are continually updated to the latest security standards by making regular AML, MATCH, and KYC checks of all platforms that use their payment features.
Adyen Tap to Pay
One of the contactless in-person payment methods offered by Adyen is the tap-to-pay feature specifically designed for iPhone and Android devices.
This feature was introduced in 2023 after the increase in the popularity of digital wallets. Businesses that choose to use Adyen’s tap-to-pay don’t need to use additional hardware, such as card payment readers.
The tap-to-pay feature allows customers to pay with a credit or debit card from major international card issuers (Visa, MasterCard, Maestro, Diners Club, American Express, etc.) and digital wallets (Samsung, Apple, or Google).
This option is currently available only for iPhones with iOS 16.4 and Android’s OS 11 or newer operating system versions. Unlike the rest of Adyen’s payment methods, this one can only be used in specific locations as of writing this article:
- US
- UK
- Australia
- Europe (The Netherlands and France)
Some of the companies that use Adyen’s tap-to-pay feature include:
- New Black
- Predict Spring
- Cegid
- Tulip
- NewStore
- Teamwork Commerce
Adyen Tap to Pay Features
User-friendly interface: The tap-to-pay method has a user-friendly and straightforward design that employees can learn how to use quickly.
No extra hardware: Since businesses don’t need additional devices to use this feature, they can save up on buying extra card payment readers and terminals.
Quick installation: This feature is simple and can be installed in just a matter of seconds. If businesses need assistance installing it, Adyen will provide them with technical support for free. Once installed, companies can scale up and manage all their payment services only by using an iPhone.
Fast and easy checkout: Customers will have a fast and easy checkout experience, as the tap-to-pay feature allows businesses to seamlessly take orders and complete payment transactions.
High security level: The software automatically encrypts customer data and is compliant with the latest security standards. The cardholders’ data is fully encrypted and won’t be available on the device once the transaction is successfully processed.
Multiple connection modes: The feature can be used with 3G/4G, Bluetooth, Ethernet, or WiFi connections.
Tipping: Tap to pay allows customers to leave an optional tip for the staff.
Integrations: The feature can be integrated with a terminal connected to electronic POS software via cloud or local methods for integration. It can also be connected to an already-existing mobile application the business manages.
How to Use Adyen Tap to Pay
To use the tap-to-pay feature on your iPhone or Android smartphone, you’ll first need to sign an addendum to your primary agreement with Adyen with the terms and conditions for using this feature.
Once you sign it, you’ll have to contact Adyen’s technical support team to configure and optimise your business account so it can accept and process tap-to-pay payments for Android or iPhone. The tap-to-pay feature must be integrated and synced with Adyen’s API. Businesses that use it have to own a key specifically created for their business.
In case you don’t own a key, you can create it on Adyen’s dashboard.
- Click on the button Customer area.
- Click Developers and then API credentials. There, you can choose a username.
- Click Client settings and then Authentication.
- Click the Generate client key and then click Save.
Prices and Fees
The company offers information on fixed rates and fees for their payment services. The fixed rate for payment processing costs €0.11 plus an additional fee that depends on the payment method and card issuer.
The setup and installation are free of charge, and there are no monthly rates or fees that businesses have to pay to use Adyen’s solutions.
Adyen doesn’t provide prices on the POS hardware solutions on their website. If you’re interested in getting a tailor-made quote, you can contact Adyen’s sales department.
Company Summary
Launched in 2006 in the Netherlands, Adyen is an eCommerce POS software and hardware provider for hospitality, entertainment, and retail businesses of all sizes. The company’s headquarters are in Amsterdam, but they have offices worldwide in Europe, North America, Asia Pacific, the Middle East, Oceania, and Latin America.
The company has two branches in the UK – one in London and one in Manchester. The London office opened in 2012 and has remained the managing branch for the UK region since then.
Approximately €767.5 billion were processed through Adyen’s payment solutions worldwide in 2022, and more than 3000 people are currently working for the company. Pieter van der Does is the company’s current co-CEO and co-founder. The second managing CEO is Ingo Uytdehaage, and Roelant Prins is the managing CCO.
The address of Adyen’s London office is 12-13 Wells Mews, London W1T 3HE. There’s no telephone number or email to contact their customer support, so businesses that are looking for assistance from Adyen’s team will have to submit their inquiry via the contact page.
Reviews
Adyen has 211 reviews on Trustpilot and a very low median score of 1.7 out of 5.0 stars.
Some reviewers wrote that the company’s customer support was unsatisfactory, and others mentioned that the POS was not working correctly.
The company has 24 reviews on G2 and an average rating of 3.3 out of 5.0 stars. Additionally, they received 28 reviews and 9.0 out of 10.0 stars on Trust Radius and 68 reviews on OMR with 4.5 out of 5.0 stars.